We all know that in business, finding unique and creative ways to stand out from the competition is crucial. But sometimes it can feel like an uphill battle to discover that one thing that will get you noticed, and more importantly, get you sales. Bespoke gingerbread houses might not seem like the most obvious marketing tool, perhaps even a little whimsical. But there are six compelling reasons why investing in a custom gingerbread houses or branded gingerbread men for your next round of corporate gifts can help you attract and retain clients.
Memorability and Brand Recognition – In a sea of generic corporate gifts and promotional items, a bespoke gingerbread house stands out as because it is different. Every house we make, even if they’re part of a batch of branded products, is slightly different because every one is hand made. And clients are more likely to remember and appreciate a company that takes the time to create something special for them, leading to increased brand recognition. Check out this gingerbread Brighton Pavilion we made for Sussex Business Show.
Personalised Connection: A bespoke gingerbread house allows you to connect with your clients on a personal level that goes way beyond the ubiquitous branded notebook, coffee mug or pen. By incorporating elements that reflect your client’s interests, such as their logo, products, or even the colours associated with their brand into your corporate gifts, you demonstrate a level of thoughtfulness that fosters a stronger connection. This personal touch can go a long way in building lasting relationships.
Social Media Buzz: Love it or loathe it, social media is here to stay and an important plank of any business’ marketing strategy. Sharing visually appealing and unique content is key to gaining attention, espcially on platforms like LinkedIn where it can all feel a bit dry at times. A custom gingerbread house or branded gingerbread people can become an Instagram-worthy centerpiece, generating organic social media buzz. When clients share their corporate gifts online, they inadvertently promote your brand to their network becoming de facto brand ambassadors, reaching potential clients and increasing your online visibility.
Conversation Starter: A bespoke gingerbread house serves as an excellent conversation starter. Whether displayed in your client’s office or at a holiday event, people are naturally drawn to its charm. This creates opportunities for your clients to talk about their positive experience with your company, inadvertently promoting your brand in a casual and authentic way. Gingerbread people branded with your logo are a great ice breaker at an event and a nice treat to offer up to delegates or visitors.
Corporate Gifting with a Twist: While traditional corporate gifts may be appreciated, they often lack the element of surprise. A bespoke gingerbread house adds a delightful twist to the concept of corporate gifting because let’s be honest, how often do you receive a surprise gingerbread house through the post?! If a house feels like too much then why not opt for a branded cookie – we recently made some wine bottle ginger biscuits for Elwood Wines as an alternative to giving a bottle of wine. Its unexpected nature ensures that your gift stands out from the rest, leaving a lasting impression on your clients.
Symbol of Quality and Attention to Detail: Crafting a bespoke gingerbread house requires meticulous attention to detail and as I said earlier, every single one is done by hand. Not only does this take a considerable amount of time, it means every house is unique and can be completely personalised to your needs whether it’s a pink and black house or an all-white vision. By investing time and effort into creating a unique and high-quality gift, you convey a message of excellence that aligns with the values of your brand. This attention to detail reinforces the idea that your company is committed to providing top-notch products or services.
So there you have it, I bet you never thought a gingerbread house could prove so useful! But a bespoke gingerbread house or custom cookies can be a strategic and charming way to enhance your client relationships and attract new business. Its unique nature as a corporate gift sets it apart from traditional marketing efforts, creating a lasting impact that resonates with clients and it also tastes pretty damn good too.
Six Reasons why Bespoke Gingerbread Houses make Awesome Corporate Gifts
We all know that in business, finding unique and creative ways to stand out from the competition is crucial. But sometimes it can feel like an uphill battle to discover that one thing that will get you noticed, and more importantly, get you sales. Bespoke gingerbread houses might not seem like the most obvious marketing tool, perhaps even a little whimsical. But there are six compelling reasons why investing in a custom gingerbread houses or branded gingerbread men for your next round of corporate gifts can help you attract and retain clients.
So there you have it, I bet you never thought a gingerbread house could prove so useful! But a bespoke gingerbread house or custom cookies can be a strategic and charming way to enhance your client relationships and attract new business. Its unique nature as a corporate gift sets it apart from traditional marketing efforts, creating a lasting impact that resonates with clients and it also tastes pretty damn good too.