I’m big into growing my own vegetables but this past summer growing season has been a bit like the weather here in Blighty, a bit meh. My tomatoes became diseased and failed miserably, my cucumbers didn’t really make it off the starting line and my onions were about the size of a an anorexic golf …
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Courgette and Lime Cake
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Five reasons why customer service is so important to your cake business
I recently ordered some materials for some cakes we have coming up, but the order never arrived. No big deal really, these things happen. But almost three weeks on I emailed the company to ask where it was. And that’s where it all went downhill. Apart from taking four days to actually get back to …
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When your cake business gets sick do you get sick too?
I think of myself as a pretty healthy person. I eat well, I’m not overweight. I exercise regularly and drink very little these days. I generally don’t get sick, bar the occasional cold. And if I do, I tend to soldier on regardless, confident my immune system will do its job and fight it off …
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Summer is here: How to deal with parental guilt when you work
School’s out for summer and as of today my children are footloose and fancy-free for the next six weeks. I don’t know about you but I don’t jump up and down with unbridled joy at the prospect of the little cherubs being under my feet for the foreseeable future. And I am already taking bets …
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How a business mentor can give your business the boost it needs
About 18 months ago I was on my knees and so was my business. It’s not that I had too little work and we were going down the toilet. Rather I had plenty but I was disorganised, chaotic and struggling to handle it. Things were very reactive rather than proactive and I would lurch from …
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How much does it cost to bake a cake?
How much does it cost to bake a cake? Have you ever asked yourself that question when looking to buy a cake and thought surely it can’t be that much, it’s flour, eggs, butter and sugar after all. But we thought it would be fun to actually drill down into the figures so you know …
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Four ways cake can help you build a positive company culture
Whether your business is large or small it will have a company culture. It’s not always something that’s easy to define but it’s there, and depending on whether it’s fantastic or toxic it can either help or hinder your business growth. I once worked for a company, which shall remain nameless, …
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Cake Pricing: Know what you’re worth and don’t be shy about it
Cake pricing is something that comes up time and time again for cake decorators and is something of an Achilles heel among us. Even experienced cake decorators still struggle with it – have I priced too high? Have I priced too low? Am I better or worse than my competitors? Will people think I am …
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